Stop Buying Software.
Build A Stack For Your Strategy.

Boutique technology strategy and integration agency built for the health, fitness, and wellness industry.

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The Problem We Solve

Health & Fitness businesses are drowning in:

✗Clunky APIs and poor integrations
✗Disconnected tools that don't talk to each other
✗Features that don't support your strategy
✗Software that has become the strategy... instead of enabling it

What Makes Us Different

Independent & tool-agnostic—we don't push our software
Deep domain knowledge of fitness, retail, and club operations
Operators first—we understand how your business runs
Performance obsessed—we measure outcomes and iterate

Core Capabilities

From Strategy to Stack to Scale

Stack Strategy Design

We design your tech strategy around your business goals, not the other way around.

Stack Integration & Build

We handpick the right mix of tools and ensure they work together as one unified system.

AI & Automation

We plug in custom AI agents, automation, and workflow intelligence.

Data-First Performance

We build data visibility directly into your stack so you can optimize, measure, and grow.

Boutique Agency Model

We're your strategic SWAT team—hands-on, highly specialized, and focused on execution.

Who We Serve

Health Clubs & Studios

Fitness & Wellness Retailers

Supplement & Nutrition Brands

Health & Fitness Ecommerce Brands

Media & Content Platforms

Personalized Health Startups

Case Studies

Real Results From Our Strategic Stack Implementations

Vita Barre

Ecommerce & Nutrition Brand

Unified Shopify store with CRM, email automation, and fulfillment partners to create seamless customer journey from discovery to delivery.

40% increase in conversion rate

Automated order fulfillment workflow

Integrated loyalty & subscription system

Elite Fitness Collective

Multi-Location Health Club

Connected scheduling, billing, member communications, and wearable data to create personalized member experience across 8 locations.

25% improvement in member retention

Unified member data dashboard

AI-powered class recommendations

PureForce Supplements

CPG Supplement Brand

Built complete DTC stack connecting manufacturing, inventory, Amazon/Shopify sales, and customer data for operational efficiency.

Real-time inventory sync across channels

50% reduction in fulfillment errors

Automated reorder prediction system

Our Partners

Matt, Partner

With over 22 years of experience spanning health club operations, ecommerce platforms, and technology integration, Matt has built and scaled tech stacks for some of the fastest-growing fitness brands in the industry. His unique blend of operational expertise and technical acumen allows him to bridge the gap between business strategy and technology execution. Matt specializes in creating data-driven systems that turn disconnected tools into cohesive performance engines, helping health and wellness brands scale efficiently while maintaining exceptional customer experiences.

Mike, Partner

Mike brings deep expertise in fitness technology, supplement brand operations, and digital transformation to StackHack Labs. Having worked with wellness startups, established CPG brands, and boutique studios, he understands the unique challenges facing health and fitness businesses at every stage of growth. Mike's strength lies in designing elegant integration architectures that eliminate operational friction and unlock hidden value in existing tools. His approach combines strategic thinking with hands-on implementation, ensuring that every technology decision directly supports business outcomes and sustainable growth.

How We Work

Our specialized team brings your stack to life

Project Manager

Orchestrates timeline, resources, and stakeholder communication

Business Analyst

Maps your business processes to optimal technical solutions

Technical Engineer

Architects and implements core system integrations

Mobile App Engineer

Builds native mobile experiences and integrations

Software Engineer

Develops custom applications and automation workflows

Data Engineer

Designs data pipelines and analytics infrastructure

Designer

Creates intuitive user experiences and brand-aligned interfaces

Ready to Build Your Stack?

Stop drowning in disconnected tools. Let's design a technology stack that actually executes your strategy.