StackHack Labs
StackHack Labs is a boutique technology strategy and integration firm built for health, fitness, and wellness brands. We design and deploy tech stacks that perform.
The Problem We Solve
Most health and fitness businesses are drowning in disconnected tools:
- Clunky APIs
- Poor user experiences
- Lack of data integration
- Tools that don't talk to each other
- Features that don't support your strategy
Software has become the strategy… instead of enabling it.
Our Edge
Why StackHack Labs is different
Independent & Tool-Agnostic
We don't sell software. We recommend what's right for your business.
Built for Health & Fitness
We live and breathe this industry.
Operators First
We've run gyms, ecommerce brands, and platforms. We get your problems.
Stack Design + Deployment
Strategy → Stack → Software → Execution.
Performance Obsessed
We measure outcomes and iterate for growth.
Core Services
Comprehensive technology solutions tailored to your business
Stack Strategy Design
Build your tech strategy around business goals.
Stack Integration & Build
We ensure your tools work together as one system.
AI & Automation Implementation
Plug in custom AI agents and workflow intelligence.
Data-First Performance
Make data visible, actionable, and growth-driven.
Boutique Execution
A specialized team that operates like your internal SWAT unit.
How We Work
Our Process
Strategy Alignment
We define goals, KPIs, and desired outcomes.
Stack Design
We architect systems around your operations.
Deployment & Optimization
We implement, measure, and refine.
Our Team Roles
Project Manager
Ensures clarity, communication, and delivery.
Business Analyst
Translates business needs into technical plans.
Technical Engineer
Designs and connects core systems.
Software Engineer
Develops frontend and backend components.
Mobile App Engineer
Builds mobile interfaces and integrations.
Data Engineer
Creates pipelines and analytics dashboards.
Designer
Crafts clean, conversion-focused UI.
The Team
Meet the partners behind StackHack Labs
Matt Masteller
Partner
A CTO with 30+ years in business and technology, specializing in enterprise systems, AI, and fitness tech integration. Experienced in scaling teams and building platforms that merge business strategy with software execution.
Mike Hansen
Partner
A technology strategist and operator with deep experience in digital transformation, brand systems, and automation across fitness, retail, and wellness sectors. Focused on bridging strategic execution with technical delivery.